About us

At inyad, we are revolutionizing the way small and independent merchants in the Middle East and North Africa do business. Our team of talented developers and product strategists is dedicated to creating innovative and intuitive applications that empower these merchants to succeed in the digital age.

We understand the unique challenges faced by small and independent merchants and We believe that every one of them has the potential to succeed and make a positiveimpact in their community. That's why we work tirelessly to provide them withthe tools and resources they need to achieve their goals.

Our platform is designed to be user-friendly and seamless, making it easy formerchants to move from the offline world and go digital. From digital bookkeepingto e-commerce integration and beyond, we offer a wide range of services to helpmerchants succeed in the digital world.

We are proud to be a part of the exciting growth and evolution of the digital economy in Africa and the Middle East, and we are committed to helping small and independent merchants succeed. If you are a merchant looking to take your business to the next level, a talented individual craving for large scale impact projects, or a an investor who believes in the region’s potential, we invite you to join us on this journey of innovation and success.

Our Mission

Moving the Offline Business to the Online World in Africa & the Middle East

Our Vision

Become the trusted operating system of the independent merchants in Africa and the Middle East, putting them at the center of a thriving formal and equitable economy

Our values

We are hungry for transformational impact

We dare to be different and question the status quo. We seek alternate perspectives. we don't wait for someone else to build it.

We are optimistic & crazily ambitious people who commit maniacally to their mission and metrics.

We work hard to build things that last.

We co-build with merchants

We put customers first: we always try to prioritize doing things that directly help customers over things that make us feel good.

We strive to provide the best solution for the merchants, even if that means foregoing profit.

We look to the long-term and Solve For The Customer.

We move fast and make every day count

We have bias towards action and take intelligent risks. Done well today is better than perfect next week.

We favor autonomy and take ownership. We are Highly Aligned and Loosely Coupled.

We win because of our commitment, drive, grit, determination, perseverance and indomita­ble Will.

We are egoless team players

We share openly and are remarkably transparent.

We value personal initiative and don't attach our personal selves to ideas.

We get excited about opportunities to help others. Sharing is caring, we give more than we get.

Our investors

Come work with us

We believe in the power of collaboration and innovation to drive success. That's why we are always on the lookout for the best and brightest talent to join our team.

If you are a driven and talented developer, product or marketing expert, we invite you to consider joining us on this exciting journey.

©2023 inyad, Inc. All rights reserved.

©2023 inyad, Inc. All rights reserved.